Santogal Ferrari
Madrid wins the ‘Best TOP Ferrari Showroom 2024’ award, i.e. it is recognised
as the best Ferrari dealership in the world thanks to its KPI results in sales
and marketing.
On 17 October, the
Ferrari DAM Annual Dealer Meeting took place at the new e-building of the
Ferrari factory in Maranello. An event where Ferrari executives and dealer
representatives meet to learn about the Prancing Horse brand's commercial
performance, strategies and future initiatives.
The DAM plenary
session is followed by a dinner with representatives of the world's Ferrari
dealers and Ferrari executives. During the dinner, the Testa Rossa Awards and
the awards for the best Ferrari dealership in the world in 2024 were presented.
Among the 4 candidates for the TOP Ferrari Showroom were the Ferrari
dealerships in Tennessee, China, Australia and Spain (Santogal). Finally,
Benedetto Vigna, CEO of Ferrari and Enrico Galliera, Senior Vice President of
Commercial and Marketing Management of Ferrari announced Santogal as the TOP
Ferrari Showroom in 2024, an award that recognises Santogal Ferrari Madrid's
work for excellence in its sales and marketing KPI results. This prestigious
award was collected by Luis Pessanha, General Manager of Santogal Ferrari,
Julio de Diego, Brand Manager and Antonio Trescastro Marketing Manager.
The prize is a V12
engine from the iconic 12Cilindri, a work of art that takes 5 days to be
assembled by a Ferrari technician at the Maranello factory, which the Santogal
team collected as a trophy.